"Number of bubble tea outlets in Singapore in 2019, by brand." Because of the popularity and groundbreaking response from the customers, the businesses in this market typically franchise into different locations. In 1987, a staff member had the idea of adding fen yuan (sweetened tapioca pudding) to her tea, resulting in the creation of the bubble tea pearl.2Introduction in SingaporeBubble tea was introduced to Singapore in 1992. https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564, Yummy Town (Cayman) Holdings Corporation (Happy Lemon) (Taiwan), Granular Research on Specified Regions or Segments, Companies Profiled based on User Requirement, Broader Insights Pertaining to a Specific Segment or Region, Breaking Down Competitive Landscape as per Your Requirement, Other Specific Requirement on Customization. How Much Is the Bubble Tea Industry Worth. The report provides a quantitative analysis of the current bubble tea market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities. The Straits Times, p. 10. Get full access to all features within our Business Solutions. About | Privacy Policy |Contact | Advertise | Support. The black tea segment is expected to be the leading segment in the global market. A. In addition, the companies are focusing on the growing incidences of lactose intolerance, and thus are working toward introducing lactose-free bubble milk tea options for individuals. Other players operating in the market are Boba Box Limited, Fokus Inc., Sumos Sdn Bhd, Troika J.C. (Qbubble), and Boba Tea Company. That number increases when you go up in size to 469 calories and only gets worse as you add in more toppings or extra flavors. In, Nielsen. And if youre looking for all the facts and figures that back up our claim, you have this blog post. Bubble tea typically sells for about $3 to $5 for a 16- to 20-ounce serving. Chart. Currently, you are using a shared account. The global bubble tea market size was valued at USD 2.29 billion in 2022 and is projected to grow from USD 2.46 billion in 2023 to USD 4.08 billion by 2030, exhibiting a CAGR of 7.51% during the forecast period. Coffee and tea are the most consumed as well as socially accepted nootropic beverages across the world, and many consumers are highly dependent on such caffeinated drinks before starting their day. Green tea has shown long-term energy inducing properties and has a positive effect on the regulation of body weight. But the story of bubble tea in Singapore dates back almost three decades. The outbreak of COVID-19 forced government bodies to impose strict closure of restaurants, farms, and factories to maintain safety measures and implement social distancing. 16. Which is the leading segment based on the product type in the market? Thank you for requesting a call back, our sales representative will get in touch with you shortly! For instance, in April 2022, U.S.-based start-up Bubluv Inc. launched tapioca starch and konjac-based boba tea in three flavors, black milk tea with tapioca pearls, matcha soy latte with tapioca pearls, and oolong guava with tapioca pearls. "Market Intelligence that Adds Flavour to Your Success", Region : Global | Format: PDF | Report ID: FBI101564. The Straits Times, p. 30. These drinks are made with milk tea and tapioca pearls (to make the bubbles), which contain a lot of natural sugar. Retrieved from NewspaperSG.13. Boba tea, or "bubble tea," has been around since the late 1980s in Taiwan. Start reading instantly.This Report and over 29,716+ more Reports, Available with Avenue Library. Your email address will not be published. Frustrated customers have to remember that the tapioca balls arent just an inexpensive filler; theyre an integral part of what makes bubble tea unique and fun. T&C*. Brands, such as Koi The Co, Moge Tee, and M.A.D. Accessed May 01, 2023. https://www.statista.com/statistics/1066726/singapore-bubble-tea-outlets-by-chain/, DBS Group Research. The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry. Retrieved from NewspaperSG.7. When you look at the marketing for bubble tea, the numbers make sense. (Photo: iStock). Use Ask Statista Research Service, Estimated production volume of tea across India 2022, by state, Production of tea worldwide 2006-2021, by country. Copyright Mediacorp 2023. 11. A paid subscription is required for full access. Trending is a good marketing strategy. Advertising prohibitions will also apply to such drinks. A. (1993, September 24). Introduced to China in the early 1990s, it quickly became one of the most popular drinks in the nation. Chewy tapioca balls or different flavored jellies are then added to give bubble tea the fun, chewy texture that it is known for! Please do not hesitate to contact me. Thailand leads in bubble tea consumption at an average of 6 cups per person per day. Some of the most popular fruit flavors include strawberry, blueberry, green apple, pineapple, passion fruit, mango, lemon, watermelon, grape, peach, cantaloupe, banana, and kiwi among others. A. By region, North America was the most prominent regional market in 2019. Learn more about how Statista can support your business. Contact us, Last week, it was announced that Singapore will soon require food and beverage outlets to, Nutrition labels for drinks high in sugar, saturated fat to be rolled out in practical manner: MOH, HPB, Nutrition labels required by end 2023 for freshly prepared drinks that are higher in sugar, fat content. Bubble tea shops, or Boba tea as it is frequently called in America, can be found in almost every major city across the country. The Straits Times, p. 15. With 250 different flavors, it makes sense that there would be different bases to the teas. 2. Furthermore, a decline in the growth of product consumption is witnessed due to strong restrictions on import and export facilities. According to the study, there are three underlying fundamentals to building a successful bubble tea business. The Straits Times, p. 8. Arlina Arshad. Nielsen. It is not intended to be an exhaustive or complete history of the subject. Thank you for contacting us, our sales representative will get in touch with you shortly! The Straits Times, p. 3. Ice-blended versions are usually mixed with fruit or syrup, resulting in a slushy consistency. However, the drinks popularity also contributed to its downfall. Show publisher information Chinese brands that have made their way into Southeast Asia include Mixue, Chagee and HEYTEA, all of which have outlets in Singapore. 3. This is far higher than the cost of a similar amount of milk or juice, but the high price does not seem to deter people from making it their go-to beverage. Many Thai people drink bubble tea daily, and in many cases may drink multiple cups per day. Availability of Alternative Caffeinated Drinks to Impede Growth. The growing bubble tea market has also made brands focus on unique concepts in terms of toppings and flavour combinations to pique consumer interest and to stand out from the crowd. Available: https://www.statista.com/statistics/1112472/singapore-bubble-tea-consideration-factors/, Important factors when considering a bubble tea purchase in Singapore in 2020, Available to download in PNG, PDF, XLS format, Latin America: largest yerba mate exporters 2020, by value, Latin America: leading yerba mate importers 2020, Argentina: yerba mate per capita consumption 2013-2018, Argentina: yerba mate export volume 2010-2018, Argentina: yerba mate import volume 2010-2018, Brazil: harvested hectarage of yerba mate 2013-2019, Brazil: yerba mate export value 2010-2022, Brazil: yerba mate leading export destinations 2022, Brazil: yerba mate import value 2013-2020, Paraguay: yerba mate export value 2010-2018, Paraguay: yerba mate export volume 2010-2018, Paraguay: yerba mate export volume 2018, by country, Paraguay: yerba mate import volume 2010-2018, Uruguay: yerba mate import value 2013-2018, Mexico: yerba mate import value 2012-2018, Bolivia: yerba mate import value 2013-2018, Cost of one cup of bubble tea Singapore 2018, by major brand, Favorite coffee and tea drinks in Germany 2019-2021, Share of past-day tea consumers in Canada 2009-2020, Share of Americans who drink Nestea 2018, by age, Share of past-day tea consumers in Canada 2011-2013, by age, Consumption of specialty teas by consumers aged 25-34 years and 55+ consumers UK 2016, Bubble tea orders as share of daily orders on GrabFood Indonesia 2018, How people take their tea in the United Kingdom (UK) in 2014, by region, Market value of RTD tea in ASEAN by country 2015/2020, Types of functional beverages tried among consumers in Vietnam 2019, by gender, Frequency of drinking functional beverages in Vietnam 2019, Main factors for buying non-alcoholic beverages in Vietnam 2019, by age, Tapioca and substitutes import value to Japan 2020, by region, Tapioca and substitutes import volume to Japan 2021, by region, Find your information in our database containing over 20,000 reports. What is the major restraint for the global market? Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The ideal entry-level account for individual users. Jointly conducted by venture outfit Momentum Works and digital payments solution firm qlub, the report also found thatthe average price of bubble tea in Singapore is double that of other countries in the region. Although there are plenty of bubble tea flavors to choose from, fruit teas tend to be the most popular. Were guessing you already know what bubble tea is. A. It includes flavor variants such as lychee, mango, passion fruit, peach, plum, strawberry, avocado, banana, grape, kiwi, lemon, and others. Lek, E. (2007, August 20). The black tea segment is projected to grow at a significant CAGR during the forecast period, owing to its increased preference by health-conscious consumers across every region. The forecast period in the global bubble tea market report is 2019-2027. However, it added that the supply chain for bubble tea stores can be more challenging than e-commerce due to the high demand for the freshness of raw materials. Retrieved from NewspaperSG.The information in this article is valid as at 28 January 2014 and correct as far as we can ascertain from our sources. In addition, the growing gastronomic tourism, rising number of health-conscious individuals, and increased social media influences further paved the way toward growing potential. "(This makes) it a great entry point for premium brands, Momentum Works said in a news release on Tuesday (Aug 16), adding that there are currently more than 60 active brands of bubble tea chains. Statista. In a survey of Singaporean bubble tea consumers in 2020, 69 percent of respondents stated that taste was their main consideration when purchasing bubble tea, while 61 percent stated price. The specialty of milk tea is growing due to its ease of customization with various tea bases and toppings such as jellies, fruit bits, syrups, and tapioca balls. In addition, due to the presence of artificial preservatives in bubble tea, consumers are changing their preference toward organic beverages, which hampers the growth of the global bubble tea market. Though there are high margins, bubble tea is a low-differentiation game with easily replicable products and a challenging supply chain, he said. (2002, January 13). Due to increasing consumer demand, GrabFood now has close to 4,000 bubble tea outlets in their network, which is a 200 percent growth in outlets for the region. Consumer Shift toward Healthy Alternatives to Favor Growth. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. However, the study found that despite the high margins, few bubble tea stores are profitable. Retrieved from NewspaperSG.15. Modern Asian Desserts expanded its business in the country by introducing various boba milk tea outlets. To use individual functions (e.g., mark statistics as favourites, set All Rights Reserved. The beverage has experienced a few resurgences in popularity, such as in 2007 and 2011.11 There were more than 10 chains and 500 outlets selling bubble tea in 2011. An average, medium-sized serving of bubble tea has, on average, 335 calories. Nearly everyone in Thailand enjoys drinking bubble tea, to the point that they have surpassed every other country in the amount that they drink! By base ingredient, it is divided into black tea, green tea, oolong tea, and white tea. Hoe, P. S. (2013, May 27). However, since the ease of lockdowns, governments have proposed several initiatives and strategies to help companies in recovering the losses across the globe. To make the bubbles, tapioca is cooked in hot water along with sugar, for up to three hours. Please create an employee account to be able to mark statistics as favorites. The number of bubble tea shops grew to at least 5,000 by 2002. Tapioca balls or "pearls" are often added to the concoction as well. In 2019, the black tea segment accounted for more than half of the share in the total bubble tea market and is expected to grow at a CAGR of 7.50% throughout the forecast period. Health-beneficial attributes such as low-fat, low-calorie content, and the presence of anti-inflammatory properties are the key driving factors of the market. Expanding Range of Products to Target Younger Individuals to Boost Growth. Then you can access your favorite statistics via the star in the header. The price for bubble tea depends on where you get it. This is a very good piece of work and will be very helpful to us going forward. Moreover, the emergence of do-it-yourself kits and classes allowed people to make their own bubble tea.10 As with other food fads, the novelty of the drink quickly wore off. Previously, tea was usually served hot, so it was considered a novel idea to cool the tea with ice and mix it with various ingredients. Bubble Tea Popularity Statistics Singapore DOWNLOAD: https://tinurll.com/2iwiym bubble tea popularity statistics singapore 28d79c4b43 Reallusion CrazyTalk Animator 3.12.1719.1 MAC OS X Download Harry Potter ATOTP Apun KaGames exe Oceane Dreams Sets 14 18 MediaHuman YouTube Downloader 3.9.8.19 (0901) [artc Like Repost Share Ho, S. B. Long queues at bubble tea shops, now serving only takeaway bubble tea, were a common sight. The Asia Pacific market held the largest share and was valued at USD 0.96 billion in 2022. In the next five years, the bubble tea industry is expected to grow by nearly 54%. Sometimes they are blended with ice to give them a more slushy-like consistency. Moreover, higher expenditure of consumers on healthy beverages adds to the popularity of bubble tea in theregion. The manufacturers or entrepreneurs in the boba tea industry are venturing into the launch of their own restaurants/cafes to attract consumers and fortify their market presence. ", DBS Group Research, Number of bubble tea outlets in Singapore in 2019, by brand Statista, https://www.statista.com/statistics/1066726/singapore-bubble-tea-outlets-by-chain/ (last visited May 01, 2023), Number of bubble tea outlets in Singapore in 2019, by brand [Graph], DBS Group Research, October 22, 2019. In addition, aggressive advertisements and celebrity end orsements have also helped the global market to pave its way toward growth. The first bubble tea shop was Bubble Tea Garden in Marina Square, owned by Ann Chew. The beverage is now considered a mainstay due to its unique formulation. Apart from the U.S. and Asian countries, the trend of milk tea is also extensively growing amongst individuals residing in the Middle East and Africa. These latest product ranges further act as a marketing strategy to attract a vast consumer base worldwide. This beverage has undergone a few waves of popularity in Singapore. Followed by Asia Pacific, the North America bubble tea market share emerged to be the second-largest and is likely to maintain its position throughout the forecast period. Access to this and all other statistics on 80,000 topics from, Show sources information Its iced or hot black or green tea mixed with chewy tapioca balls that are often flavored. All prices in USD, To ensure high-level data integrity, accurate analysis, and impeccable forecasts, On-demand customization of scope of the report to exactly meet your needs, Targeted market view to provide pertinent information and save time of readers. New bubbly a hit with youth here. Since then, however, bubble tea has expanded across the rest of Asia, and there was a sudden explosion of popularity during 2018, particularly in Singapore. The report segments the global bubble tea market based on base ingredient, flavors, component, and region. Last week, it was announced that Singapore will soon require food and beverage outlets to include nutrition labels on their menus to indicate drinks that contain higher levels of sugar and saturated fat. The bubble tea industry was valued at $2.2 billion in 2019. The added sugar in the cooking process can ramp up the balls to an estimate of 160 calories per quarter-cup serving. 9. A paid subscription is required for full access. It comes with the additional cost of $2500.00 contact sales. Junction. Heritage and Culture. The largest market in the region is Indonesia, with an estimated US$1.6 billion annual turnover. This beverage has undergone a few waves of popularity in Singapore. According to a recent CLSA survey of consumers, 94% of those aged between 20 and 29 bought boba tea in the last three months, reported Bloomberg (June 24). Furthermore, the increasing working class population in developing countries paired with rising shopper health consciousness is supporting the market growth. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. This article was first published on 27 December, 2019. diabetes, heart disease, stroke and cancer. Due to increasing consumer demand, GrabFood now has close to 4,000 bubble tea outlets in their network, which is a 200 percent growth in outlets for the region. to incorporate the statistic into your presentation at any time. The campaign will be extended due to the tremendous profit achieved, which motivates the company to broaden its product offerings and brand position. Bubble tea got its name from the tapioca balls because when theyre added to the drink and shaken, the balls expand and pop, creating a popping soundor bubbling.. However, it was only in 2001 that bubble tea became phenomenally popular. "Yet, few players have managed continuous profitability at a large scale." It cited. In some instances, a hot version of the tea is also available. Despite the burgeoning demand for such innovative tea beverages, the wide availability of other caffeinated and conventional drinks, such as coffee and chocolate, coupled with the prominent coffee consumption trends in Western countries, poses a threat to market growth. Learn more about how Statista can support your business. The global bubble teamarket holds a substantial scope for growthduring the forecast period. The Straits Times, p. 8. Please do not hesitate to contact me. The Middle East & Africa showcases a slower growth as pearl milk tea is consumed as a social drink or as a gesture of hospitality. With 38 grams per 16oz beverage, bubble tea should be enjoyed in moderation. These measures are part of efforts to help consumers to make more informed, healthier choices,Health Minister Ong Ye Kung said. It also offers a detailed analysis of the market size and growth rate for all possible market segments. According to a study published in the National Library of Medicine, in 2022, chewing tapioca pearls can increase salivary C-protein (CRP) and calcium (Ca) levels. Bubble tea's popularity has inspired other creative fusion foods, from pastries and desserts to even savoury foods via Nylon Singapore Bubbly and book fun. Although there are plenty of bubble tea flavors to choose from, fruit teas tend to be the most popular. Fruit-flavored bubble teas account for the largest percentage of bubble tea consumed at 37%. While bubble tea is enjoyed by people of all ages, it tends to be a global favorite among younger people. This is likely due to its naturally sweet flavor and all of the different varieties of teas that are available. Statista. Bubble tea, also known as Boba or Boba tea, is rapidly becoming one of the worlds favorite beverages. ", Latin America: yerba mate per capita consumption 2018, by country, Argentina: yerba mate export volume 2019, by destination, Argentina: yerba mate production 2010-2019, Latin America: yerba mate planted area 2020, by country. Upgraded but still having issues? Retrieved from NewspaperSG.6. In May 2013, it was discovered that the Sunright brand of tapioca balls, as well as other starch products from Taiwan used in bubble tea, contained maleic acid, a substance harmful to the kidneys. A file photo showing cups of bubble tea. Because of its proximity to Taiwan, where bubble tea was created, China quickly became a fan of the sweet beverage. October 22, 2019. The Straits Times, p. 73. But did you know that there are six different types of bubble tea? [Online]. What may surprise you though is the amount of sugar! During the late 1980s and into the 1990s, bubble tea was only consumed in a select few countries including Taiwan, Hong Kong, China, and Japan. This can be attributed to the rise in awareness regarding healthy lifestyle and higher adoption of healthy beverages by health-conscious consumers. Fruit-flavored bubble teas account for the largest percentage of bubble tea consumed at 37%. As a Premium user you get access to background information and details about the release of this statistic. This has led to transportation delays and the functioning of both supplies (tea estates) and demand for consumption points to a standstill due to a shortage of manpower and reduced visits of customers to coffee shops amidst the lockdown. Besides this, due to its various attributes, such as low-fat and low-calorie content and other several health benefits, including high antioxidant value, it also boosts the consumption of boba tea across the domestic and international markets. This includes building a decent flagship product to get initial traction, achieving single-store profitability and scaling the model while maintaining the positive unit economics. hief operating officer ofqlub,Sik Hoe Yong, noted that many young people in Southeast Asia want to open bubble tea shops someday. 15. The size of the global Bubble Tea Market in 2019 was $2,407.6 million. In April 2020, Bubble Tea Supply Inc. launched its first bubble tea with a range of flavors including traditional milk, green apple, mango, lychee, and honeydew accompanied with over 14 toppings. The bubble originally referred to the froth created by shaking the drink, though now it is also understood as referring to the pearls that are added. However, the sweeteners segment is expected to witness the highest growth, owing to rise in demand for sweet beverages across the globe. Bubble tea originates from Taichung, Taiwan. The United States and Australia were both introduced to bubble tea in the mid-1990s, and it has been growing in popularity ever since. In, DBS Group Research. It is already known that sugary drinks contribute to weight gain, obesity and other diseases such as diabetes, heart disease, stroke and cancer. By continuing to visit this site you agree to our use of cookies . It looks quite comprehensive and the data is exactly what I was looking for. Ho, M., & Boey, D. (2001, June 29). Chart. to incorporate the statistic into your presentation at any time. Thanks for sticking with me in this huge post. . In the United States, 95% of women have tried bubble tea versus 81% of males. We use cookies to enhance your experience. The students tested five popular brands of bubble tea for their sugar content and found that two brands tested for incredibly high sugar content Brown Sugar Boba Milk Tea and Bubble Milk Tea ordered with 100 percent sugar which has 18.5 and 20.5 teaspoons of sugar, respectively. 2-3. Nonetheless, the tapioca balls are hard for elderly people to digest and can cause indigestion. However, the consumption of tea is not as prominent as the popularity of coffee in South American countries such as Argentina and Brazil. The report was very accurate and as per my requirements. Malaysia, Singapore, Vietnam and Indonesia consume three cups per person per month. The Straits Times, pp. Thank you Fortune Business Insights for your efforts and prompt response, I had a great experience working with Fortune Business Insights. Presently, themarket is moving toward growing stage and is expected to garner steady growth in major markets, which include the U.S., Germany, China, India, and Brazil.
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